Custom Publishing for Business

Self-publishing a book presents a huge advantage for small business people as it gives them an extra layer of credibility as an expert in their particular industry. A professionally created and presented book is a powerful tool in marketing yourself and your business. One major advantage for small business people authoring a book is that it demonstrates both the depth of knowledge required to write a book and a professional commitment to a particular industry. Putting your name to a book is a very strong statement, setting you apart from contemporaries and competitors alike. As after all, not everybody can start and finish writing a book. Unlike other forms of marketing and promotional material a book engenders greater ‘Buy In’ allowing the author the luxury of time and space to; Generate greater interest from potential customers by creating a more compelling and engaging form of communication, portraying who you are and what you stand for. Thus creating genuine consumer interest A book can also be more than just promoting your services; it is a unique way to underline your Business Brand. It communicates your company philosophy allowing readers to develop an initial relationship of trust often not achievable in our Digital Age....

Paper Stocks and Book Production

In the hands of a professional book designer, print on paper becomes something special. It activates the senses of touch, sight and even smell. It can convey to the reader a greater respect for an authors labour, appreciation of their talent and ultimately enjoyment of the reading experience.   For many of us the feel of a printed book is an absorbing and pleasurable experience. Our first encounter of the textural surface and tactile quality of paper is often seen as the decisive winning factor of printed books as opposed to electronic devices. A printed book can mean and do so much more than its digital counterpart, as it communicates to the reader the care and effort of the author. Furthermore it allows good design to leap off the screen into a conveniently portable, three dimensional, and tactile form of entertainment and knowledge.   Carefully matching paper stocks to the style of publication, can greatly enhance the readership experience, and as scientifically proven, ensure your message is ultimately more memorable. It can transform a good design into a great design. If you would like to consider alternatives to the more commonplace offset stock for your upcoming publication please contact Publishing Productions for a no obligation consultation and complimentary stock samples....

Free consultation to get you started

So you have been thinking of taking the next step in publishing your book but would like to know more about how the publishing process works. Whilst there are numerous websites offering copious advice, the problem is often the endless range of options available for production and distribution do not fully answer specific questions you may have. Authors wishing to learn more about how the publishing process works often come to us via email, leading to a trail of Q&A communication which inevitably culminates in a phone conversation. To overcome this situation we have decided to offer a personalized consultation free of charge and without obligation. The process is a simple one, just visit our website and complete the registration form, all you need to supply is your name, email address and phone number. To make the best use of our time we will send you an email beforehand requesting some background information and organising a suitable time to chat. During our chat we will gain an understanding of what your goals, ambitions and budget are. This is important because everyone’s expectations and goals are different. For some it is to produce a book to be cherished by family and friends and stand as a legacy to a lifetime, for others it is to become successfully published worldwide, while for business people it is to produce a book that will assist with the marketing of their company. Once we understand what’s driving the book we can then discuss options for production and distribution. So if you would like to see your work cost effectively showcased Publishing Productions can definitely...

A Beautiful Book Is a True Legacy

In a world of cheap mass produced paperbacks and formulaic pictorials, budding Self Publishers should aspire to the principle that memorable books are both striking in appearance as well as captivating to the mind.   Regardless of the genre, Publishing Production’s formula for success is publishing books with exceptional typography, illustrations, paper and binding. We work closely with our designers and printers to produce memorably beautiful books, which stand not only as a true legacy of the author’s labour but also to be enjoyed and appreciated now and well into the future   Beautiful Books are not limited by price or quantity, they are the outcome of imagination, planning and modern technology. Publishing Productions believe that great books deserve to be presented in an individual form, look and feel, worthy of their contents but at a cost within our client’s expectations.   So if you would like to see your work cost effectively showcased please feel free to contact us. We are happy to provide a personalised consultation followed by comprehensive no obligation pricing on all projects....

The Hard Working Ant

Every day, a small Ant arrives at work very early and starts work immediately. She produces a lot and she was happy.   The Chief, a Tiger, was surprised to see that the Ant was working without supervision. He thought if the Ant can produce so much without supervision, wouldn’t she produce even more if she had a supervisor!   So he recruited a Bee who had extensive experience as a supervisor and who was famous for writing excellent reports. The Bee’s first decision was to set up a clocking in attendance system. He also needed a secretary to help him write and type his reports and he recruited a Rabbit, who managed the archives and monitored all phone calls. The Tiger was delighted with the Bee’s reports and asked him to produce graphs to describe production rates and to analyse trends, so that he could use them for presentations at Board‘s meetings. So the Bee had to buy a new computer and a Laser printer and recruited a Cat to manage the IT department.   The Ant, who had once been so productive and relaxed, hated this new plethora of paperwork and meetings, which used up most of her time…!   The Tiger came to the conclusion that it was high time to nominate a person in charge of the department where the Ant worked.   The position was given to the Monkey, whose first decision was to buy an Air Conditioner and an ergonomic chair for his office. The new person in charge, the Monkey, also needed a computer and a personal assistant who he brought from his previous...

Beautiful Books for Self-publishers

It is a creative joy to write, photograph, and / or illustrate a book, and the finished product should reflect the efforts of the author in the most attractive way. But beautiful books do not just happen because someone flips a switch, they do not manufacture themselves, and all publishers and printing services are not the same. You work hard on your manuscript and If you are a photographer or artist, you are undoubtedly proud of your work. A lot of effort and maybe money is spent to get to this point. Self-publishers should not risk undoing all their great work that brought them to this point by opting for an ‘off the shelf’ publishing package   The definition of Beautiful Books is not limited to high-quality process color printing and accurate color reproductions rather Beautiful Books have special details that set them apart.   The creation of a Beautiful Book starts with the choice of type face, the layout of images and text onto a page, the use of ‘white space’, the feel and look of paper stocks, the addition of various embellishments and finally the method of binding.   Publishing Productions are experts at creating better, more Beautiful Books incorporating cost effective variations specifically tailored to showcase your publication to its targeted market.   We are happy to provide a personalized consultation followed by comprehensive no obligation pricing on all projects   Please feel free to call me:- Brian Dole 0402 468 320...

Why Self Publish

Until recently the only avenue for budding authors to get their book into the market has required the submission of manuscripts to various publishing businesses and hoping for a publishing contract. Recent changes in Desk Top Technology and associated services now enable writers to create, produce, market and even distribute professionally produced books cost effectively and without the need for constricting publishing contracts. Improvements in print technology has also enabled self publishers to more tightly control the number of books produced with small numbers of professionally presented books now achievable at a viable unit cost.   Today various social media platforms such as the Internet, Facebook, Google, Twitter and Blogs enable authors to implement their own marketing PR and Distribution strategy. These internet based services, and many other services available on the web, help to boost awareness of your book and direct traffic to your chosen sales...

Publishing with Publishing Productions

Whilst you may decide just to contract our services to do the layout of your book, we offer several other options to help your book stand out from the crowd. The first is having the Publishing Productions name and logo on the book as the publisher. This has several advantages, without foregoing your own decision-making and influence over what the book will turn out like. What having Publishing Productions as your publisher means: When approaching bookshops to stock self-published books, it can be helpful for the author to have a level of ‘distance’ from the book. Many bookstores will not take books which carry a hint of self-publishing. Having the book published by a registered publisher (Publishing Productions) can provide a level of credibility and legitimacy to your book when dealing with bookstores. We have been publishing books for several years now, and know all the ins and outs of what is required. If you publish with Publishing Productions, we will handle all the following aspects of publication: The generation of an ISBN (International Standard Book Number), a unique 13-digit (previously 10-digit) number used by publishers, booksellers and libraries for ordering, listing and stock control purposes. It enables them to identify a particular publisher, and a specific edition of a specific title in a specific format. Whilst there is no legal requirement to have an ISBN, and it conveys no legal or copyright protection, many self-publishers choose to include an ISBN as many libraries and bookstores will not accept books without them. Having an ISBN also entails inclusion in the publishing ‘Bible’, Australian Books in Print, which means your...

Cost effective options, Digital vs Offset

Now that you have completed the design and layout of your new title, the question to be asked is how do we create the finished printed product. The options you will be given range between Digital (Print on Demand) and the more traditional Offset method. Regardless of any variation in the finished product of these two methods the final decision is largely driven by the Cost over Quantity equation. Or more simply put, the point of viability of either method is +/- 500 copies. Modern Digital Printing Presses deliver a finished product the equal of Offset Lithography in colour resolution and stock substrates. They do not require the output of Printing Plates or create any wastage in achieving the desired finished product. However due to limitations such as the size of the sheet being printed and the lack speed the presses are at their most cost efficient on shorter runs The greatest benefit of the Digital process is the ability to allow Self Publishers to cost effectively output quite small quantities of their title whilst still attaining a professional finish. Another great advantage of Digital /POD is the reduced timeline in receiving finished copies. In most instances full delivery may expected within 7-10 days from final approval of artwork For larger production runs the more traditional Offset process offers greater flexibility in the choice of format, stocks, and finish. Although there is a greater cost for the initial set up (outputting printing plates), the ongoing unit cost per book can be kept much lower. However you will have to pay for an entire production run up front and provide...

Which Paper Stock Best Suits my Book?

A sentiment commonly expressed by book consumers is their initial love of the look and feel of a book. It is a tactile experience that cannot be replicated by e-books or e-readers. Whether it be a memoir, children’s book or coffee table pictorial your choice of paper stock is an integral part of the book’s overall look and finish. Paper stocks come in three basic categories – gloss, matte and uncoated, ranging in weight from 45gsm up to 170gsm. Cover stocks begin around 200gsm and increase up to 350gsm. All stock weights are expressed in grammage, whereby the weight of 1 square meter of paper is expressed in grams per square meter (gsm or gm2). Most paper stock is manufactured around the ‘A’ format, A4 being the most common and A1 (8 times larger than A4) being the largest. As a general rule the weight of stocks reflect the size of the production run required and the likely lifespan of the material being printed. For example, your daily newspaper comes on uncoated 45gsm, while most magazines and catalogues with short windows of relevance generally use lightweight stocks between 55-65gsm. Paperbacks are printed on uncoated ‘bulky offset’ ranging in weight from 55gsm to 80gsm, while something like a more upmarket cookbook will generally use heavier coated gloss-stock between 115gsm and 150gsm. So what stock should you consider using? As a rule of thumb, publications that are predominantly text driven print on either uncoated or matte coated papers, which lessen the amount of light that bounces back off the sheet onto the reader’s eye. Conversely, high quality photo-books and the like...