Self-publishing a book presents a huge advantage for small business people as it offers an extra layer of credibility as experts in a particular industry. A professionally-created and presented book is a powerful tool in marketing yourself and your business.
One major advantage for small business people authoring a book is that it demonstrates both the depth of knowledge required to write a book, and a professional commitment to a particular industry.
Putting your name to a book is a very strong statement, setting you apart from contemporaries and competitors alike. As after all, not everybody can begin – and finish – writing a book.
Unlike other forms of marketing and promotional material, a book engenders greater ‘buy-in’, allowing the author the luxury of time and space to:
- generate greater interest from potential customers by creating a more compelling and engaging form of communication, portraying who you are and what you stand for, thus creating genuine consumer interest
- promote your services, and uniquely underline your business brand. A book communicates your company philosophy, allowing readers to develop an initial relationship of trust often not achievable in our modern digital age.