What is the Best Format and Binding for My Book?

Formats When choosing a format for any new book design we are generally guided by how best to present the subject matter to prospective readers and the utility of the finished product. If you are producing a novel or memoir, some of the most important considerations are that the title be portable as well as being easily handled and stored. Generally these titles will be black and white type with little need to carry illustrations or pictures. Some of the most common formats utilised in the ‘read for pleasure’ market are as follows: A Format – 81mm x 111mm Portrait A5 Format – 210mm x 148mm Portrait B Format – 198mm x 128mm Portrait B+ Format – 210mm x 135mm Portrait B5 Format – 250mm x 175mm Portrait C Format – 234mm x 153mm Portrait Reference books requiring large amounts of text and illustrations tend to use a slightly larger format, though still with some emphasis on meeting earlier criteria – ie. that the book be portable, storable and easily handled. Common formats for this market include: A4 Formats – 297 x 210mm/215mm/220mm Portrait B5 Formats – 250mm x 175mm/195mm 210mm/215mm Portrait Quarto Formats – 275mm x 205mm/210mm/215mm/220mmm Portrait In the case of cook-books and children’s books where the emphasis is on presenting large areas of illustrations or photos, page sizes are generally larger and often square or landscape in dimension. Formats used for these products are similar to reference books, though with additional area give to overall width: A4 Formats – 297 x 225mm/235mm/240mm Portrait or 235mm x 297mm Landscape B5 Formats – 255mm x 255 Square / 240mm...

How to Gain Exposure and Sell your Book

Far too many people approach their first self-publishing venture without firstly addressing the question ‘how and where will I sell my book?’ In fact, apart from the actual creation and production of the title, the most important consideration is getting the book in front of potential customers. A well thought out strategy will give new publishers an idea of how many books will initially be required, which is likely to determine which publishing process is most cost-effective (hotlink to blog on selecting the most appropriate publishing process) Whether it’s a memoir, cookbook or children’s book – you need to create awareness of your project by exploring every avenue possible to get exposure. Despite limited budgets, there are a range of resources available to you. Here are a few you might like to consider: Book Launch Perhaps the most pleasurable, and one of the easiest, events to organise is a gathering of family, friends and associates to mark the completion of your publishing project. A few things to consider when organising your launch are: Promotion: ensure that plenty of promotional material is distributed beforehand, you might like to consider placing posters in local businesses, utilising social media such as Facebook or Twitter, or an email campaign. Venue: by hosting your event in a public space such as the local library, gallery or bookstore you lend your project greater credibility. A reading by selected friends will also enhance the occasion, as will singing copies purchased. Refreshments : serving refreshments such as food and wine will help to create a more convivial atmosphere and encourage people to stay a little longer. Create...